It sounds like the campaign, raising money for World Wildlife Fund, Oxfam America, The Humane Society and Livestrong, was a big success - raising over $33,000 in just a few months. I've been checking Mashable's site since the campaign ended on August 28th, and unfortunately they haven't yet posted any information on what's coming next. However, given the trend toward using social media for social change, I'm guessing we can expect more news from Mashable and their partners in the near future.
Keep checking The Changebase for updates - I'll let you know as soon as I hear more news.
As I mentioned in a previous post, one of the challenges when talking about sustainability is wondering how you (or I) could possibly do anything to help the dire situation our planet is facing.
One of the most exciting parts of my Global Sustainability class from last week was the discussion of how entrepreneurs and innovators are looking at sustainability not as a problem, but as an opportunity.
An opportunity to make a difference, yes. But also an opportunity to make money.
Last week my classmates and I were asked to cull through various news sources to identify how entrepreneurs are developing new and innovative technologies to create both "quick wins" and "game changers" in the field of sustainability. We identified a variety of ideas that are already in-use or on their way to launch, including:
In short, sustainability is an area filled with opportunity for both social changemakers and profit-driven entrepreneurs (or, if you're like me, someone looking to do both).
One area that's particularly inspiring for entrepreneurs to look for opportunities and solutions is nature itself. In fact, the field of Biomimicry looks to nature as a source of inspiration, innovation, and answers for our current sustainability challenges.
I recently came across an interesting talk by Janine Benyus, president of the Biomimicry Institute, about looking for answers from our planet's first entrepreneur: nature itself.
This week I jumped into the 2nd year of my MBA with a weeklong, intensive course called "Global Sustainability". A relatively new offering at Boston University, the course promised to cover a broad spectrum of ideas and questions relating to sustainability:
"Global Sustainability" explores the underpinnings of today’s global sustainability challenges and how entrepreneurial thinking can be applied to government, NGOs, multinational corporations, small startups and the capital markets to address these challenges...Students will gain deeper understanding of both root cause, the interconnected and interdependencies across sectors such as energy, the environment and the global food and water supplies along with entrepreneurial thinking, methods, models and practices being employed by innovative individuals and organizations at the forefront in the search for solutions.
While that description does scratch the surface, over the last week my class covered an incredible amount of content:
Population growth over time, the expected explosion, and the effect population has on every other aspect of our lives (with an amazing look at the World3/Limits to Growth Simulator)
Water usage, future concerns over supply, and the conflict that has arisen (even in the U.S.) over who controls precious water supplies
Agricultural practices and policies around the world, as well as the issue of famine in developing countries and obesity here in the U.S.
Current uses of Energy and the technological innovations taking place in renewable sources like wind, solar, and biofuels (hint: this is a great business to get in to!)
Migration into urban areas due to climate change and the resulting tensions that arise when too many people live one space
Corporate involvement in sustainability, including the cases of WalMart and Millipore
Exploration of the economies of BRIC countries - Brazil, Russia, India and China - and how they are addressing sustainability issues
It was an amazing week of learning, and while I can't possibly reproduce it here on The Changebase, I did want to address one major takeaway from my time in class. And, oddly enough, it starts with a confession:
Until this week, I tried to pretend that sustainability wasn't "my" problem.
Now, let me explain. It wasn't that I didn't know our water resources were scarce, our livestock was factory farmed, or our environmental resources were being depleted. I did. And, when I had the courage, I tried to inform myself and be a conscious and responsible consumer. But that's just it: when I had the courage.
Case in point: this summer, convinced I needed more information, I bought "Hot, Flat, and Crowded" by Thomas Friedman and began the arduous task of reading about how our world is on the wrong track. Over 6 weeks or so, I slogged through the first half of the book, absorbing information but feeling more and more depressed as I turned the pages. After a while, things got so heavy I just had to put it down. I know that at some point he starts talking about solutions, but I found myself so overwrought with concern and dread that I couldn't continue reading it. I still don't know what he proposes as our way out of this mess.
But this week in class, things changed. I couldn't get away from learning about where our planet and our people are headed. I couldn't escape the inevitable worry and fear that comes through being informed. And believe me, it's scary stuff. Just a few statistics:
The International Panel on Climate Change predicts that by 2080, 33% of the world's coastal wetlands will be eroded and become open water. What happens to the millions of people who benefit from the water, food, and livelihood these coasts provide? Where will they go (hint: urban areas) and what strain will that put on our world's cities? 2080 may seem far away, but believe me, this is our problem to address now.
I learned this week that water, food, and energy are inextricably linked. For example: While globalization has led to an increase in standard of living for many people worldwide, it also accounts for an increase in meat consumption in people's diets. Amazingly, it takes 7 times more water to produce 1lb of meat than 1lb of grain, and yet, demand for meat in countries like China and India is expected to rise by 25% by 2015. If we look at the U.S. alone, it's not surprising that Confined Animal Feedlot Operations (CAFO's) are so prevalent, especially given how cheaply we want to buy our meat. But at what cost?
Population growth and the strain it puts on our natural resources is perhaps our greatest concern: in the 1950's, there were 3 billion people worldwide. Today, there are roughly 6 billion. By 2050, world population is expected to grow to 9 billion. Just think of how these 9 billion people will use and deplete our planet's resources.
Yes, these statistics (and the questions they raise) are scary - and like me, I'm guessing a lot of people would rather pretend that these issues are not their problem. After all, it's easy to go about our daily lives, using all the water and energy we want and not really thinking about the consequences. Plus, I thought to myself, "if the world is on such a depressing and irreversible track, how can I really do anything to have an impact on the problem?".
Thankfully, my professors (Paul McManus and Kristen McCormack) knew that by the end of the week, we'd be looking for answers to this question. And so they left us with a clip from this video, entitled "Home", that I'd like to share with you too.
(Ashley's note: unfortunately it's not currently possible to embed the movie so I've instead embedded the trailer. If you visit here, you can see the entire video. Also, while the whole movie is worth watching, I suggest you fast-forward to around 1:16:00 - in the final 15 minutes of the movie they really do a terrific job of summarizing the issues and inspiring us to make change. Sorry for the technical difficulties - but trust me, it's worth the effort.)
As the narrator in the movie suggests, in fact "it is too late to be a pessimist".We must act, and we must act now.
It is everyone's responsibility to make changes in our behavior, in our lifestyles, and in our beliefs about the world and how we use it. Yes, it's scary. Yes, it's easier to pretend it's not my problem. But it is my problem, and yours too. I encourage you to also have the courage to inform yourself, and then ask: "What can I do to inform others?".
In addition to the links above, here are a few other terrific resources to learn more about global sustainability issues:
Gapminder.org: Wondering how countries stack up according to themes like population, energy, disease, education or transportation? This is a fascinating site and definitely worth checking out (After checking out the homepage, click on Gapminder World to get started).
Worldmapper.org: Like Gapminder, this site is an amazing illustration of the disparities and differences that exist between countries.
Limits to Growth: A 30-year Update: Learn more about how three scientists staked their reputations on an unpopular and pessimistic (but increasingly realistic) view of our world's future.
Monsanto: Whether you're for or against genetically modified crops, Monsanto is a powerful force in agriculture today that everyone should know about.
It's amazing to say it, but last week I finished up my corporate philanthropy internship at ABC. The summer just flew by! In all, it was a really terrific experience that challenged me to think creatively and strategically about how to educate employees about our corporate giving program and how they can get involved. More than that, it was an opportunity to brainstorm and devise an action plan for how the organization can use philanthropy as a strategic advantage in business.
I've given a pretty good overview of my internship in other posts on The Changebase (Learning How to Communicate Change, for example, or one of my Recap posts), so I won't spend too much time talking about my projects. In general, I split my time between two main areas:
Communications: this summer was all about the "Socialization of Corporate Giving" at ABC - which basically meant coming up with ways to educate our employees and leadership team about our program, how they could get involved, and perhaps most importantly, why it's good for our business. Within communications I focused on creating educational campaigns to let employees know about their option to donate product to charity; redesigning and expanding our program's presence on the company intranet; building out a more robust employee volunteer choice system (letting employees nominate nonprofits to work with beyond our network of partner organizations); and generally raising awareness and involving employees in the conversation. Here I am (below) at a Corporate Giving "expo" I set up to talk to employees, showcase our newly redesigned intranet pages, and encourage participation in the program.
Branding: I ended my summer by building the case for branding. As a short summary, right now the corporate giving program at ABC is called "Corporate Giving". Without a name or a visual identity, the program doesn't stand out and get noticed by internal employees. Not to mention the fact that currently ABC does not really communicate at all with external stakeholders about how it gives back. All in all, calling it Corporate Giving is impersonal and doesn't convey any of the heart or meaning behind why ABC is involved in the community. My report included competitive benchmarking (looking at how Land o'Lakes, Del Monte Foods, and V8 Juice externally market their community programs), making the case for why philanthropy in business is a strategic imperative, and outlining how and why branding our program is good for ABC.
Beyond my own summer projects, I also learned a lot about ABC's business overall. I had the chance to meet with members of the senior leadership team, including the CEO, the COO and a Director of Manufacturing, as well as with various department heads from Quality, Customer Marketing, Consumer and Business Insights, and others. As a nonprofit "veteran", it was eye-opening to spend 10 weeks at a company with 2000+ employees and learn how all of the various functional groups work together to make ABC so successful.
I was also lucky to meet and work with a friendly, smart group of MBA and undergraduate interns. Here I am with a few intern friends at a tour of one of ABC's plants:
As my time at ABC wound down, I started to reflect on what I'd done and learned over the summer. A few highlights:
Working in a for-profit setting is not all that different from a nonprofit: Sure, there is that one vital difference (ie: making money) - but besides that, I found that I acclimated pretty quickly. Interestingly, the part I found most "normal" (ie: similar to my nonprofit experiences) was the everyday, regular stuff: managing interpersonal dynamics with colleagues, finding enough time in the day to get everything done, and identifying ways to promote ideas and gain allies in the office. Ok, so ABC is for-profit. But beyond that, I felt right at home.
How you talk to your employees is just as important as how you talk to your consumers (if not more!): Ultimately everything ABC does (from R&D to Marketing to Operations and beyond) is focused on driving sales, which means that the company (and every company for that matter) can get caught up in focusing on how it talks to its consumers. This is an imperative for business - but it doesn't take precedence over the conversation a company has with its own employees. To have happy consumers and customers, we must have happy employees. Sometimes when we get so focused on the bottom line, we forget how important it is to engage internal audiences in a conversation about our company values, heritage, mission, and goals. But as I learned in corporate giving, employees are our greatest asset and ambassadors; without them, the business just can't succeed.
Change is sloooooooow: Change is such a double-edged sword. On the one hand, the idea of it gets our blood pumping and makes us feel energized and empowered; on the other, it can be overwhelming, unwanted, or feel like an unnecessary intrusion. Like any new employee, I came in to ABC this summer full of ideas, energy, and action, and I'm pleased to say I accomplished a lot. But any trouble I ran into this summer revolved around the idea that change - even good change - is slow moving. It takes time to get buy-in from the right people and package a message or idea in a way that your audience will understand - and even when you've done all of that, it's still a challenge to actually move the dial in the direction you want. I did a lot this summer, but I could have used way more than 10 weeks to really make an impact.
With just two weeks left until I begin my second year of my MBA, it's fun to look back on the summer and see what I accomplished. My experience at ABC really helped "round out" my understanding of how philanthropy (and CSR in general) can reinforce business goals and be a strategic advantage for companies that do it right. Now it's time to get back to school!
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I get their CSR Feed sent to me every week and it's a great collection of news, blogs, press releases, and reports from around the world. I highly recommend that you check out the site and subscribe to their feed!
Thanks, 3BL Media, for including me and The Changebase!
![Corporate Giving Event Aug 3 001[1]](http://static1.squarespace.com/static/56465376e4b0414ab786f594/564a2076e4b0d5d4cd77f47e/564a2077e4b0d5d4cd77f4b0/1447698551661/Corporate-Giving-Event-Aug-3-0011.jpg?format=original "Corporate Giving Event Aug 3 001[1]")
