Moving Sustainably

Things have been a little light on The Changebase recently, as I’ve traded my school books and CSR projects for cardboard boxes and packing tape.

Yep, the Jablows are leaving Boston and heading back to the San Francisco Bay Area, where we’ll both be based while we look for jobs and get settled again on the West Coast.

As my husband Dan and I prepare to pack up our apartment, we’re trying to be as discerning as possible with what we keep and ship back West. If it hasn’t been worn, used or enjoyed in the last few months, we’re getting rid of it.

This has been a tough challenge to give ourselves (and not just because it means parting with my “favorite” clothes that I, ahem, never wear anymore).

No, it’s been tough because it’s hard to know how best to dispose of everything we no longer want.

As cliché as it might sound, I care about protecting our environment. I fret over trees being cut down to make my notebook paper; I’m vigilant about turning off my lights when not in use; and when it comes to this move, I worry that every single scrap I throw out is going to end up in a landfill (or worse, someplace like the Great Pacific Garbage Patch).

What’s amazing is just how much stuff we seem to have collected – not just since we moved to Boston two years ago, but since who knows when! The amount of paper, trinkets, clothing and other items we’ve managed to accumulate is staggering.

In an effort to be responsible movers, we’ve taken a proactive approach to ensuring that as little as possible actually ends up as trash. Here’s how:

First, we were lucky to have access to basement storage where we could save all of our cardboard boxes from our last move. So, no new boxes – which is great.

Next, when it comes to determining what goes in those boxes, we sorted everything into three categories: “Keep, Donate, or Sell.”

For donations, our main go-to is the Goodwill. As you probably know, all new or gently used items donated to Goodwill are sold in their retail stores to support community initiatives that help people in need.

Beyond Goodwill, Dan and I recently discovered Buffalo Exchange as another place to donate and sell our clothes. We brought in a bunch of stuff to our local Buffalo Exchange the other day – some of it got bought by the store (which earned us a store credit and some cash) but most of it got donated, in this case to a local epilepsy society. The coolest part? When we used our store credit but said no to a plastic bag for our new items, the store gave us 5c to donate to a local charity of our choosing. Might not seem like a whole lot, but it turns out this “Tokens for Bags” program has led to almost $358,000 donated to local nonprofits since 1994 and saved 7.2 million plastic bags. And it definitely left us feeling the warm fuzzies.

For other donated items beyond clothes and accessories, we’re just starting to try out Freecycle. Started in 2003 in Arizona, Freecycle keeps everyday items out of landfills and puts them into the hands of happy freecyclers. Simply sign up for your local chapter, browse current listings to see what people are giving away, or put up an ad for something you no longer want. In just one day, I’ve seen postings for TVs, tennis rackets, baby toys, even couches! By their estimates, the Freecycle program is keeping 500 tons a day out of landfills.

Besides donations, we’re making good use of for-sale sites like Craigslist and eBay for our furniture, electronics, and other household goods. After all, why not make a little money to pay for our upcoming cross country road trip?

While we’re trying to be smart about finding new homes for our things here in Boston, I still deal with a nagging uneasiness around what happens when we get to California. Selling our couch in Boston means it won’t go to a landfill, but eventually we will need something to sit on in our new apartment out West. Which leaves me wondering:

How can we not only responsibly dispose of things now, but also responsibly consume in the future?

I don’t think there’s an easy answer to that question because, in many ways, consumption is a necessary evil. We all need beds to sleep on, clothes to wear, and food to eat. That said, how much more do we need?

At the end of the day, I do think it’s about being conscious with our purchases and not just blindly handing over our credit cards. It’s about understanding our options for buying new versus used, and making use of sites like Freecycle or eBay to help us find hidden gems.

Ultimately, it’s about prioritizing what we really need over what we really want.

This doesn’t have to mean sacrificing our comfort for the sake of sustainability. But it does mean putting in a little extra effort and research to make smarter purchase decisions.

I’m very aware of the irony of donating or selling everything now, only to go out and buy it again later. And yes, some of that may happen. But I’m also going to do my best to be more of a conscious consumer going forward and make smarter, more responsible choices.

I encourage you to take a look around your home or apartment sometime and ask yourself: how much of your stuff is really necessary? Maybe it’s time for a little spring cleaning?

The Challenge of Translating Sustainability

Let’s face it: sustainability can be a challenging topic for many people to understand. For example, when you hear someone on the news or in business talk about alternative energy or cap and trade policy, can you honestly say you understand it all?

I’ll go out on a limb and admit that when I hear the word “carbon,” I sometimes struggle to pay attention – let alone understand what’s being discussed. That’s why tools like Annie Leonard’s Story of Stuff are so powerful – they take complicated subjects and translate them into everyday, actionable language.

This idea – the challenge of translating sustainability – was front and center for me at this week’s Ceres Conference: “Roadmap for a Sustainable Future.” Let me explain.

Ceres is a well-known and well-respected national network of investors, environmental organizations, companies, and other public interest groups working together to address issues of sustainability.

This year’s Conference included a number of interesting panels – covering topics like sustainability reporting, environmental policy, corporate governance, and energy. As a challenge, I decided to stay away from familiar topics (like social media for CSR) and instead really immerse myself in learning about issues I'm not as familiar with.

Over the course of the day, I sat in on two sessions:

• Tiers of influence: driving change throughout the supply chain, and
• The ripple effect: exploring financial risks along the water value chain.

When it comes to supply chain and water issues, I would call myself “an experienced novice” – so it was exciting to hear and learn about the work that companies, NGOs and investors are doing in these two areas.

And, I’m pleased to say, it’s clear that they really are doing work.

From the open source, apparel “eco-index” created by the Outdoor Industry Association, to the water management system implemented by Molson-Coors Brewery, I was pleased to learn that these organizations are truly digging into some very important sustainability challenges – and that they’re actually driving change in their business and in their communities.

Yet throughout the panels, I kept wondering about how these organizations communicate, and perhaps more importantly, translate the value and importance of this work to “everyday” people like you and me.

Transparency kept coming up as a central theme throughout the day. Apparel manufacturers talked about how the internet has transformed information sharing, while water utilities talked about the importance of explaining where water comes from and how we use it. (Seriously, if I could have collected $1 for every time “transparency” was used in conversation, I might not be rich, but I could certainly go out to nice dinner!)

Yet, in my opinion, talking about transparency just isn’t enough.

The way I see it, there’s a big empty space that exists on the spectrum between companies and consumers – and in theory, transparency is supposed to fill this gap. “Transparency,” after all, as it is used in a sustainability context, is meant as a proxy for information sharing, for education, and perhaps even engagement.

The issue, though, is that being transparent is really not the same thing as providing education. Disclosure of information doesn’t do any good if no one explains to me what I should do with that information.

What are companies doing, I asked myself, to educate and inform me and others about why I should care? This “next step” in transparency was missing from the conversation – and while some might argue that it’s beyond the scope of a conference like Ceres, I would disagree.

Companies clearly need to enlist the help of their stakeholders in order to achieve their sustainability goals – they simply cannot do it alone.

But if, for example, I’m not supposed to buy clothes made from cotton sourced in Uzbekistan (a country currently engaging in forced child labor in the cotton industry), I need companies to explain this to me in ways that are understandable, resonant, and actionable. In essence, I need companies to translate their sustainability programs and activities into language I can understand.

Transparency in theory is important – and it’s certainly a topic on everyone’s mind these days. But transparency without action, engagement, and most importantly translation, just won’t work.

I was encouraged to learn about a new website created by Anvil Knitwear that’s trying to close that gap I was talking about by providing education to children about organic cotton. Seeing the site made me wonder what other examples of powerful consumer education tools might exist.

What you have seen or used that has translated a company’s sustainability program into language that makes sense and moves you to act? I’d love to hear your ideas.

The Basics of Fair Trade

How many of you have heard of Fair Trade? I’d imagine many of you have. But how many could actually define it, or discuss it, or even promote it? My guess is not as many.

That was the case for me until recently. Recognizing that I’d heard a lot about Fair Trade but that I couldn’t actually talk about it at length with anyone, I felt the need for some information and education.

Enter my local Net Impact chapter and the event they hosted this week featuring Rodney North, self-proclaimed “Answer Man” from Equal Exchange.

Equal Exchange is a 24 year-old organization started by three guys trying to answer a question: “What if food could be traded in a way that is honest and fair, a way that empowers both farmers and consumers?”

As the founders saw it, there were three key problems they felt needed to be addressed:

1. Chronic, generational poverty amongst the tropical farming population, especially coffee farmers. Interestingly, they noted that while coffee farmers kept getting poorer and poorer, the industrialized nations that drank the coffee kept getting richer and richer.
2. Exploitative and undignified working conditions in the U.S., which they felt warranted the creation of a new democratic and cooperative business model.
3. Uninformed and disempowered consumers that were unaware of the environmental and social problems present in various production supply chains and marketplace systems.

With all of this in mind, Equal Exchange set out to create an organization that would tackle these three crucial issues.

Today, Equal Exchange sources fair trade coffee, tea, chocolate, bananas, nuts and berries from farmer-owned cooperatives in Africa, Asia, Latin America, and the United States. In their own words:

At Equal Exchange, we’ve created a different path to the market – one that brings farmers closer to you, and delivers more of your dollars to their communities. We do this by partnering with small-scale farmer co-ops that are democratically organized, which means they make decisions on their terms. Through this model, we believe food can become a delicious and powerful tool for creating Big Change for small farmers, their families and communities.

According to Rodney and the Equal Exchange website, Fair Trade encompasses a number of practices and ideals meant to provide adequate protection and support to growers, as well as increased assurance and certification for consumers. Some of these include:

• Direct purchasing from the farmer cooperatives themselves – ie: no middlemen
• Agreed-upon floor pricing for commodities so that even in times of financial crisis, farmers earn a living wage
• An extension of credit by Equal Exchange and other importers so that farmers may invest in new resources and technology to grow a higher quality product
• A fee paid by importers and wholesalers to cover the costs associated with Fair Trade certification
• A seal attached to each and every product ensuring certified status to the consumer.

As Rodney put it so cleverly: “We don’t teach a man to fish. We just stop stealing from him.”

And whether it’s through the fair prices they pay farmers, the kind of cooperative organization they’ve created, or the partnerships they’ve built with consumer and faith-based organizations, it’s clear that Equal Exchange is pushing forward with its mission of creating a “more equitable, democratic and sustainable world”.

As the talk wound down, Rodney touched on a couple of points that I thought were worth sharing.

When asked about Equal Exchange’s goals for the future, Rodney said that the organization’s explicit purpose is to be an example for others to follow. As an organization, Equal Exchange can only buy so much coffee itself! So its goal is to create a model that others can emulate. And, he said, the one good thing about our economic system is that organizations copy models that work.

He pointed to McDonald’s, Dunkin Donuts and Ben & Jerry’s as examples of companies that have gotten into using Fair Trade products. While most would argue their intentions are purely based on maintaining or growing market share, Rodney still sees this as a success – because regardless of their intentions, they're still supporting Fair Trade principles and practices.

Finally, and I thought very insightfully, someone brought up the topic of the “Local Food” movement – that is, the idea of eating locally to promote more sustainable agriculture and food production.

“How does Fair Trade,” the attendee asked, “align with or diverge from the goals of eating locally?”

After admitting that the idea of eating locally can be problematic for Fair Trade proponents, Rodney said the best Equal Exchange can do is provide information and education to consumers looking to learn more. He also pointed out that some products – like coffee, for instance – just can’t be sourced locally.

So, while a neighborhood coffee shop might want to serve sustainably-produced beans, their best bet is to stick with fairly-traded, overseas products versus anything artificially produced closer to home.

All in all, a terrific night of learning, conversation, and food for thought (no pun intended). I encourage you, the next time you’re wandering the grocery aisles, to think about where your bananas or nuts or chocolate came from.

By being thoughtful and educating ourselves about the origins of our food and the people who produce it, we can go a long way in supporting the important mission of organizations like Equal Exchange.

Happy grocery shopping!

Eating Seasonal (and Sustainable)

I've written before on The Changebase about my own journey to find sustainable, local food - including this post on defining what local food really is. The big conclusion I reached after trying to define "local" was that what I really meant was eating seasonal.

By eating seasonally, we get a couple of benefits:

1. Food tastes better: Anyone living in a New England winter who's bought a package of raspberries shipped from California (or farther away!) knows what I'm talking about. There's a reason why raspberries, and many other fruits and veggies, don't grow naturally in the winter. Wait until prime growing season and your tastebuds will be rewarded.
2. It doesn't cost as much: Buying produce in season means you're getting it when it's most abundant - which means it's less expensive. Trust me, your wallet will thank you.
3. The planet is happier (and so are you): Ok, maybe "happy" isn't the right word, but there's plenty of evidence that eating in season places less stress on the environmental systems needed to grow your food. It means avoiding much of the artificial "stuff" that gets used to grow your watermelons in December, which by extension means ingesting less artificial stuff when you eat. 

So what's the catch? Well, I've found that it's actually kind of difficult to find out what's seasonal - given that each region of the world has different growing seasons (as well as natural resources that make growing certain foods easier or more difficult).

That said, I did find one resource recently that I thought was worth sharing.

Eat Seasonably is a UK-based campaign to get people thinking about what they eat and when. I first heard about this group via Twitter, and when I saw the incredibly helpful seasonal calendar they created, I was hooked.

Granted, I'm contradicting myself because this is an initiative that's focused on the United Kingdom, so the information in this calendar isn't completely applicable to where I (or maybe you) live. Still, the interactive map and downloadable pdf they put together is such a great tool that I still think it's worth sharing.

Check out the website and play with the interactive calendar - it's an easy, seamless, and visually interesting way of understanding what's best, what's available, and what should be avoided when.

According to the calendar, February's best includes leeks and cabbage...

Happy eating (seasonally)!

Micro-Actions for Change

When it comes to the crisis of Global Warming (what author and New York Times columnist Tom Friedman says should actually be called "Global Weirding"), things can get pretty overwhelming fast.

Animal extinction, water scarcity, rainforest destruction – these are all pretty heavy topics requiring big picture thinking and action.

And if world governments can't even build consensus to take action, how can we as individuals ever expect to make a difference?

Well, I'm here to say: Don't Get Discouraged.

Sure, many of these issues can only be solved through global coalitions that unite for a common purpose (and boy, does that sound like hard work!).

Nonetheless, it's important to remember that even big problems can be helped through small “micro-actions".

Take, for example, what happened just a few weeks ago at my own business school. The Boston University chapter of Net Impact organized something called “D.U.M.P. Week” (aka: Don’t Use More Plastic).

In essence, D.U.M.P. Week was about rallying the internal community to consider how their everyday choices – in this case, using plastic bottles – impact the world around them.

During each day of the promotion, members of the Net Impact board set up shop in the graduate student lounge to educate and connect with students around the topic of sustainability. Through tidbits and facts written on poster board, an informational video showing the impact that plastic has on the Earth, and fun contests and games, the chapter leaders were able to successfully and effectively get the student body engaged in sustainability in a very personal and on-the-ground way.

In addition to education, the organizers of D.U.M.P. Week asked students to consider signing a sustainability pledge that outlined a set of behaviors each student would agree to uphold. These included:

1. Power Down Computers
2. Bring Your Own Mug and Water Bottle
3. Reduce, Reuse, Recycle
4. Think Before Your Print
5. Use Compact Fluorescent Bulbs
6. Turn Off the Lights
7. Take Shorter Showers
8. Carry a Reusable Shopping Bag
9. Walk More, Drive Less
10. Wash Laundry in Cold Water

In exchange for signing the pledge, each student received his or her very own reusable water bottle (not plastic!) to kick-start these new behaviors.

So why was D.U.M.P. Week so successful? In many ways, it serves as a real-life example of everything I'm learning in my marketing classes:

You can always grab people's attention with big ideas, questions, even images. But until you tell consumers why it matters to them, you're missing your opportunity to connect, engage and inspire action.

D.U.M.P. Week wasn't just about scary doomsday scenarios or cold environmental terminology; it was about inspiring our community to connect, learn, and take action in easy and understandable ways.

As I waited in line to sign the pledge myself, I couldn’t help but feel excited by this small yet motivated demonstration of commitment by my fellow students (who, by the way, are still using their water bottles weeks later).

On their own, these behavior changes may seem like a drop in the bucket – but taken together they represent a collective, united plan of action that can and will have meaningful impact.

When it comes to sustainability, every bit (or micro-action) counts.

I encourage you to think about what micro-actions you could take to help move us toward a more sustainable planet.

And, if you’re looking for other examples of micro-change, check out Cindy Gallop and IfWeRanTheWorld.com. Cindy and her team (who I first learned about at The Feast) have created a crowd-sourcing platform for people to declare the actions (big and small) that they would take if they ran the world. Even better, the platform lets you share your idea with others and activate your network to get involved. Definitely worth checking out.